We start every project by taking time to understand your product or service, who we need to communicate with, and the best ways to engage with them. This knowledge will inform the route we take, and set markers for the project to help keep it on track and achieve the results you’re looking for.
Read More...Every successful project starts with a great idea – one that will realise and build on the strategy’s potential. Creativity comes in many forms: a concept, a message, an image, the physical product itself. Our first-class creative talent sets us apart from everyone else and makes us who we are.
Read More...With so much thought going into the strategic and creative processes, the execution has to be top-drawer for a project to really live up to its potential. Visually stunning print and digital design is what we’re best known for, and aim to deliver for every project and client – no exceptions.
Read More...Some of our products can span across both print and digital media but some are specific to one or the other. Take a look at the list below to better understand what we can produce for you.
INCLUDES: BRAND RESEARCH / BRAND DEVELOPMENT / BRAND STRATEGY / BRAND GUIDELINES / LOGO DESIGN / STATIONERY DESIGN / BRANDED MARKETING MATERIALS
Your brand is the sum total of the experiences and perceptions your customers have of your business, some you can influence and some you can’t.
Through our process of brand development we spend time understanding your business and what you do, research your market and define your customers and prospects. With this collected knowledge we formulate your brand values, which in turn, guide the creation of your brand visually and with the right tone of voice that resonates with your audience.
PRODUCTS: CORPORATE BROCHURES / PRODUCT CATALOGUES / PROPERTY BROCHURES / ANNUAL REPORTS
In a time when most things are available on line, sometimes it’s just nicer to pick up paper. The reality of holding something physical, that’s well designed, informative and promotes trust in the product or service, leads many to take action.
If you want a brochure that sells your products creatively, informs your prospects of your services and drives them to make an enquiry or a purchase, then there’s more than one way to make an impact and we’ve got them all covered.
For 25 years we have delivered effective direct mail that achieves measureable results.
We can create eye catching and memorable direct mail from concept to delivery. We’ll develop a strategy that enhances your existing communications whilst delivering your message creatively and on brand to provide you with the best possible chance of seeing increased returns on your investment.
PRODUCTS: ADVERTISING CAMPAIGNS / CAMPAIGN MANAGEMENT / POSTER DESIGN / LEAFLET DESIGN / NEWSLETTERS / POINT OF SALE SYSTEMS / SIGNAGE / PACKAGING / EXHIBITION STANDS
In today’s competitive market there are a multitude of advertising channels to exploit, however not all will be relevant to your business. At impact we can filter the channels down to what will achieve the greatest return for your business and deliver a fully integrated campaign or a one off press ad, whatever you need. We’ll identify your USP’s and effectively and creatively produce advertising that speaks to your customers and builds your reputation, in turn driving sales and ultimately ensuring the continued success of your business.
PRODUCTS: STATIC WEBSITES / CONTENT MANAGEMENT SYSTEMS / ECOMMERCE
When you discover a website that looks great and is simple to navigate, you feel more inclined to engage with it to make an enquiry or a purchase.
At impact we use all of our technical expertise and design skill to plan and create intuitive experiences suited to your specific audience. Whether you need a static or ecommerce site with or without a content management system we can help. The websites we develop can be viewed perfectly on desktop, tablet or mobile devices to ensure your brand is presented consistently, whichever screen your audience is viewing you through. It’s the combination of all these skills that will generate measureable results and keep your customers coming back for more.
PRODUCTS: EMAIL DESIGN / EMAIL BUILD / EMAIL
Very few marketing channels take advantage of impulse buying in the same way email marketing can. An individual can go from viewing a product to making a purchase in just a few clicks of a button.
The Impact Email Marketing System (EMS) is a comprehensive online application that will allow you to build, send and manage all your email campaigns from a central location while at your desk or on the move.
We will help you design and integrate multiple template systems that you can customise and update for future editions.
The products and services listed below are used to enhance our core products if required.
PRODUCTS: INTERACTIVE iPDFs / WEB BANNERS / SEO
Our digital skills extend beyond websites to include interactive iPDF brochures, online advertising and search engine optimisation. We can provide you with a full range of digital services to enhance your brand and strengthen your digital presence.
Impact has over 25 years’ experience in print production and management.
Casebound books, brochures, leaflets, posters, foiling or embossing or de-bossing are just a few of the options available to you when it comes to professionally producing your marketing materials, and we know them all. Our extensive print knowledge and excellent relationships with a number of trusted printers enables us to be competitive on cost while always delivering on quality.
Read More...The power of a great image in communicating a message, a concept or the benefits of a product can never be underestimated.
We work with several professional photographers who can beautifully capture your product, people, building or vision creatively, in a studio or on location. We’ll art-direct your photography to really capture your imagination, as well as your audience’s.
Read More...Telling your story in the way that appeals directly to your audience can be very difficult. That’s where we can help. At Impact we have in-house copywriters as well as a number of carefully selected freelancers who provide us with a variety of style options so that we can always achieve the right tone of voice for the audience we are speaking to.
Read More...Video has always been a powerful medium to bring your brand message to life. Whether it’s live action or animation, a sales message for the web, or a presentation to shareholders, our team can provide a complete solution from initial planning and scripting, right through to distribution of the finished film on DVD, USB or the web.
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