Designed to encourage recruitment and enhance an already excellent company morale, we created a culture strategy and campaign that complemented and explained the brands long established strapline. This was then launched internally with its own brand identity, through a range of printed and digital material.

Caremark is a home care company with excellent standards, excellent people and excellent success stories. They provide care in the home for people from all walks of life, enabling them to stay in their own home and community.

They are the mark of excellent care and have over 7,000 customers throughout the UK. To those 7,000 customers, they provide over 110,000 hours of home care each week.